When you’re getting ready to release new music, there are so many possible promotion avenues - it can feel overwhelming. When you’ve invested your time and creativity into making videos to support your vision, you want to make sure you’re maximizing the potential audience and marketing potential for this asset. Our panel of creative marketing experts will share what they’ve learned and what they recommend for artists in our current landscape.

Moderator: Anna Bond, Head of Creative and Partnerships, Songtrust

Speakers:

• Sydney Jacobs, Marketing Manager, T∆G Music
• Tessa Violet, Musician and Songwriter
• Geoff Halliday, Director of Marketing, Downtown Music Services

You might be tired of Songtrust telling you over and over to “get your split sheet signed before you leave the studio.” And maybe that’s easier said than done, when you’re facing the prospect of bringing up money with your collaborators as you’re working together creatively. This workshop will go over, not only the importance of getting your splits sorted as early as possible, but will include role-playing and other strategies to get you more comfortable with bringing up split sheets with your collaborators and avoiding awkwardness.

Moderator: N/A

Speakers:

• Mandy Aubry, Director, Business Development, Songtrust
• Peire Wilson, Legal & Business Affairs Associate, Downtown Music Holdings

Music publishing and royalty collection can seem too complex to understand - but in reality, you can get covered for all your global royalty collection in just four easy steps. Our panelists will dig into the types of royalties your music can generate, and how you can ensure you don’t miss any of them. We’ll also help you avoid common errors and misconceptions about your song rights, so that you will leave with a solid action plan to manage your rights.

Moderator: George Clark, Publishing Specialist, Songtrust

Speakers:

• Vanessa Wilkins, VP, Head of Music & Data Partnerships, Audiomack
• Antonella DiSaverio, Senior Director, Administration and Publisher Relations at BMI
• Filip Nallamilli, Neighbouring Rights Manager, Downtown Music

Songathon hosts incredible weekend-long songwriting workshops where songwriters of all stages in their careers can come together and get their creative juices flowing. This will be a miniature version of that workshop, with similarly-minded Songtrust creator clients getting together virtually to experience the creative boost that only collaboration can bring. You may leave with a new song! Or perhaps just some new creative contacts for future music-making.

Moderator: N/A

Speakers: 

• Noah Hyams, Co-Founder, Songathon
• Julia Pernicone, Director, Copyright, Songtrust
• Jamison Fox, Songwriter in Nashville + Songathon Participant

Songtrust recognizes the complexity of the global royalty collection landscape, which is one reason we started in the first place: to make it easier for our clients to collect globally. But what exactly does the global landscape look like, what are the challenges and opportunities it represents, and how do publishing administrators find and acquire missing royalties from those sources? Our panel of experts will bring their decades of experience to this fascinating topic, and will help you better understand where your royalties are coming from.

Moderator: Alex Gershwin, Manager Business Development, Songtrust

Speakers:

• Kamila Kowalska, Manager, Income Tracking, Songtrust
• Dewayne Ector, Chief Revenue Officer, Downtown Music Services
• Byron Pascoe, Entertainment Lawyer & Media Producer, Edwards Creative Law

Digital media and social platforms create myriad opportunities for independent creators to build their profiles, connect with existing fans, and earn new ones. But the number of platforms, content types, and analytics available can make deciding how to launch your new single, album, video, or project overwhelming to contemplate. Our panel of experts brings their decades of experience in digital marketing to the table to provide actionable insights and guidance when it comes to creating your own marketing strategies.

Moderator: Cristina Cano, Artist Marketing Specialist, CD Baby

Speakers: 

• Rebecca Helgeson, Director of Operations, found.ee
• Jeremy Gruber, Head of Artist Marketing & Digital Strategy, Friends at Work
• Steve Osagie aka Steve Spotlight, Music Business Consultant & Digital Marketing Strategist

Video games are the biggest entertainment industry in the U.S. by a huge margin. And few would dispute the idea that music can have a big impact on the gameplayer’s experience. Creating music for video games requires a set of considerations on top of what’s needed to create and compose for other purposes. Our panel of video game experts and composers will discuss their careers, what they’ve learned, and what you can do to become a more adept game music creator.

Moderator: Matt Gawyrch, Global Head of Marketing Strategy/Head of Marketing Services, Americas, FUGA

Speakers:

• Ian Tsuchiura, Musician and Video Game and Commercial Composer, HyperPotions
• Kevin Villecco, Musician and Video Game and Commercial Composer, HyperPotions
• Lauren Synger, VO artist, Musician, Songwriter, Video Game Composer
• Vincent Diamante, Award-Winning Composer for Video Games and Media

Producers have never been more high-profile in the music world as they are today, and it’s been a long time coming. Even with this greater appreciation for what producers bring to songs of all genres, many producers come to us not understanding their rights - or even that they can be considered songwriters. Our panelists will help you understand your rights as a producer and songwriter, and help you take the next steps in developing your production career.

Moderator: Woot Johnson, Business Development Associate, Songtrust

Speakers: 

• Jeremy "Backpack" Miller, Performing artist and Multi-Platinum Billboard #1 Music Producer
• Xylo Aria, Founder, Music Production for Women
• J.O.N, Atlanta based singer, songwriter, music producer

We will not be able to provide a recording of this session.

Join a team of experts from Spotify and learn how you can make the most of your presence on one of the world’s biggest streaming platforms. Learn how to optimize your artist profile, make effective use of available analytics, and strategies for keeping your fans engaged - and building your fanbase - with Spotify.

Moderator: Alex Nossa, Director, Client Accounts, Songtrust

Speakers: 

• Greg Sieme, Songwriter & Publishing Relations, Spotify
• Quinn Wasson, Artist & Label Partnerships, Spotify

#1 Billboard hit song producer, music industry educator, solo artist, and so much more, Kato On The Track has built his career from the ground up. In addition to his work as a producer with some of the music world’s biggest names, Kato also created the Sound Advice tour, a series of workshops aimed at educating and empowering artists to develop their careers. Songtrust’s CJ Olivieri will talk to Kato about his career highlights, what drives him, and what he hopes and advises for up-and-coming music creators.

Moderator: CJ Olivieri, Senior Director, Client Acquisition, Songtrust

Speakers: Kato On The Track, Billboard-charting producer for GRAMMY-winners and multi-platinum-selling artists, musician educator

We will not be able to provide a recording of this session.

YouTube is a resource to all sorts of music creators - whether it’s live performers who can showcase a particularly dazzling live show, producers who can share their beats and collaborations to get new collaborators and clients, or artists whose creative visuals can enhance their audience’s response to a new song or recording - it’s essential that you have a YouTube channel to support your career. Our expert from YouTube will go over how to create and maximize your YouTube channel so you know you’re maximizing this crucial platform.

Moderator: Wendy Wong, Coordinator, Email Marketing, Songtrust

Speakers: 

• Eric Knapp, Manager, Music Publishing Partnerships & Strategy, YouTube
• Jenna Rubenstein, Songwriter Relations Lead, YouTube

You’ve already decided to work with Songtrust to ensure you’re collecting all your global song royalties and keeping all your rights, but how do you ensure you’ve got your account entirely set up so you can maximize your collections? Don’t worry! Every hour during Songtrust Summit, a Publishing Specialist will be hosting an account setup workshop with a Q&A to help you make sure you’re all set. Please note: we will not be able to answer account-specific questions during these workshops, but we will do our best to answer them generally. Any account-specific questions can be directed to our Client Success Team at www.songtrust.com/support.

Speaker: Emily White, Partner at Collective Entertainment, Founder of #iVoted Festival, and #1 Amazon best-selling Author